I would call this as flagrant link-bait, except it came from a speaker at a Ford Motor Company conference.”Leading tech expert” Paul Hochman (He works for NBC) pulled out all the stops and declared Apple to be doomed. What a radical point of view! I’ve certainly never heard that one before. Choosing a decidedly unique stance, Hochman asserted that Apple’s closed product strategy was doomed to fail. His reasoning is quite simple. Closed systems always fail.
It’s all so clear to me now. How could I miss the impending doom of the second most valuable company in the world, superseded only by Exxon Mobile? Obviously it’s in trouble – the company has reported nothing but record sales and profits for more quarters than I can remember.
Too bad that Apple has already bounced back from an extremely close near-death experience in 1997. Apple fans know what “doomed” looks like, and today’s Apple does not fit the bill. Their entire comeback has been based on the phenomenal success of their closed systems, not despite them. The iPod, iTunes, the iPhone, the iPad, and even OS X are all “closed” in varying degrees, and Apple likes it that way. Will people ever stop complaining that “this isn’t how tech companies do things?” Probably not, but Apple won’t stop eating the other companies’ lunch either.
Of course, he didn’t stop with technology. According to him, closed systems always fail in nature too. Unfortunately, the planet Earth happens to be a closed system with regard to matter. I’d say that Earth gets along fairly well without swapping bedrock for asteroids more often. In fact, it seems to perform best with as little input from outer space as possible. (This does not hold true with light and other energies, but it absolutely does with mater).
His main topic wasn’t Apple, of course. At a Ford conference, he elaborated on how GM’s new in-car tech systems are locked to the phone you own when buy a new car. Of course that’s a bad idea, since almost everyone switches phones more often than they buy a car. If he actually thought about his analogy, he would realize that it doesn’t apply to Apple at all. If this sort of strategy occurred in tech, Apple would only allow you to sync one iPod per Mac, for the lifetime of the computer. That’s a pretty horrible strategy, but thankfully it’s never going to happen.