Jony Ive in his own words

The London Evening Standard scored a nice long interview with newly-knighted Sir Jonathan Ive. Jony has worked as Apple’s chief hardware designer since Steve Jobs returned in 97 and is rightly celebrated for the many iconic products that emerge from his top-secret lab.

He’s not very public and rarely speaks at company keynotes, so this interview provides a rare look at his creative process. What strikes me is his absolute drive to make the best products he possibly can. Not different products, not new ones. Just better than anything else.

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