Still not going to be called the iPhone 5.
It’s official now – the Loop’s Jim Dalrymple reports that invitations have been sent out for an iPhone announcement on October 4th, 10:00 am PT. It’s held at the Apple campus, not a large auditorium. It should be an interesting presentation, since there’s still the possible refresh of the iPod line, rumors of a new Apple TV, and even scattered (likely untrue) reports of an iPad 3 to worry about. Not to mention the 4S or 5 debacle that’s consumed us for the last 3 months or so.
According to numerous unnamed sources (who absolutely know Apple’s utmost secrets), the next iPhone will be called either the iPhone 5, the iPhone 4S, the iPhone 4GS, or maybe just iPhone. It will either be completely redesigned or look exactly the same. It will definitely be thinner, wider, or the same size. Sources confirm a larger screen, or perhaps not. The camera may or may not have more megapixels, and the antenna band simply has to change. After all, no one bought the iPhone 4 due to its faulty antenna. In fact, Apple will probably start selling an iPhone nano or even a prepaid 3GS to get the prices down. Everyone knows that Apple loves to sell outdated hardware for cheap! One thing is for sure: the next iPhone will be either black or white, and in all likelihood will contain glass, plastic, aluminum, steel, liquidmetal, silicon, or some combination of the above. The release date has been narrowed to September, October, or sometime next year.
All I know is that Android fans will hate it.
The entire post is sarcasm except for crediting Dave Caolo. Just in case.
When Apple first released the iPhone in 2007, it was unlike anything the industry had ever seen. The elegant slab of aluminum that transformed into an email client, full browser, weather forecaster, stock ticker, or calendar leapfrogged to the forefront of mobile technology. It couldn’t run any third-party apps, but most people didn’t care – the built-in ones were amazing enough. What other smartphone could play YouTube videos or navigate Google Maps? The browser alone was miles ahead of anything else around.
That was four years ago, and the iPhone is no longer the uncontested king of the hill. Android phones routinely best the iPhone on hardware specs, and practically every new smartphone follows the same basic style (except Blackberries). Suddenly, the iPhone has real competition. So what makes it stand out form the crowd? The apps.
Apple does not like to skimp on its default Mac applications. Safari, Preview, TextEdit, iLife, the entire utilities folder – all at or near the top of their class. The iPhone apps, on the other hand, have fallen behind. The immense third-party ecosystem that has built up around the iPhone has spawned some fantastic alternative apps, like calvetica, Soulver, and Simplenote, that put the defaults to shame. It’s a very different game, but the core apps of iOS haven’t changed a bit in 4 years. It wouldn’t be so much of a problem, except those lackluster default apps can’t be deleted. Who wants two calendar or notes apps when one will do? The iPhone has always been all about apps above, so I’m hoping to see some love for the built-in ones this WWDC.
Here’s how I think Apple could make the classics great again, giving us a reason to put them back on our home screens:
Safari: Apple likes to brag about the speed of Safari on the Mac, but it’s still slower than Chrome. Apple also likes to tout its new Nitro enhancements for mobile Safari, but it’s still slower than the Android 2.3 default browser, as well as the lowly Windows Phone 7’s Internet Explorer-based browser. How embarrassing is it to be bested by IE? I do appreciate the speed enhancements of Nitro, but Apple needs to pick up the WebKit development again and take back some ground there. Safari is light on features, but I’m ok with that – it’s meant to be simple. But with more feature-filled browsers on the App Store and Android’s Flash support, it could use the title of “world’s fastest mobile browser” again.
(Note: I do not want Flash on my phone in any way, but not everyone feels the same. For better or for worse, people often shop by specs, and it’s a “feature” that’s often thrown in the face of iPhone users.)
Mail: This app is still tops (maybe because third-party email clients aren’t allowed in the App Store) but it can still use a touch-up. Some UI streamlining wouldn’t be amiss, like an easier way to mark messages as unread. Expanding the list of recipients (which can be quite long at times) then tapping “mark as unread” at the bottom is a hassle. Make a gesture, maybe an option at the bottom, anything. It can be easier.
Along the same lines, a pull-to-refresh would be nice. I’ve often pulled down on my inbox to no avail, and I’d imagine that I’m not alone. What are the chances of Apple ever including this? Practically zero, but I can hope.
Multiple signatures are something people have asked for since the beginning. We have multiple accounts, why not more than one signature? It can’t be that difficult to include.
Weather: I get the feeling someone at Apple threw together this app by copying the Dashboard widget as closely as possible. That’s not necessarily a bad thing, but it doesn’t even fill the screen for goodness sake. Why is that? As far as I can tell, there’s no real reason. Sure, the clouds or the sun hangs off the top a bit, but the border could just stretch higher. No other app does this, and it’s needlessly inconsistent.
The main request I have is a live icon. That would take some work, since changing weather and temperatures are more complex than Calendar’s dynamic date icon. But, I’m sure Apple can find a way. I’m just sick of staring at “Sunny and 73°” when it’s clearly cold and rainy outside.
I also want more info about today, not necessarily the whole week. Tap today’s weather to expand into a daily forecast, or rotate into landscape. It doesn’t really matter, but I’m usually more concerned about if it’s going to rain later today rather than next Wednesday. See Ben Brooks’ absurdly detailed review of just about every alternative app and see how much more they can do. I’m not asking for much.
Notes: I’m going to put my credibility on the line here and declare the Notes app to be pretty darn good. We’ve been freed of Marker Felt (though I don’t mind it as much as most), and it even syncs to any IMAP email account. Yes, it really and truly does, though no one seems to care. The thing is, that part doesn’t really work very well. Gmail seems to work well, but my college @wisc.edu address produces sporadic results at best. Apple needs to fix that.
And why in the world are notes bundled in with Mail in the first place? Who seriously thinks to themselves: “I think I’ll write myself a to-do list or jot down some ideas. Time to fire up my mail client!” Obviously somebody at Apple makes that cognitive leap, but I don’t. Based on the sheer volume of syncing notes apps on the App Store, I’m not alone either.
Calendar: What can I say about Calendar? That it’s the most complicated, tedious way to enter an event since carving stelae? I think that about sums it up. A drastically easier way to enter events is desperately needed, and that goes for iCal too. It looks like they’ve fixed that in Lion, but the iPhone is a mobile device. No mobile device should require you to type in that many different fields unless you’re writing a novel in the middle of South Dakota. I can forgive iCal for being clunky, but the iPhone is all about getting out of your way so you can move on with your life. Calevetica figured it out, so it isn’t impossible. Oh, and is a landscape week view too much to ask? The app is practically begging to be turned and expanded. It frustrates me just thinking about it.
Contacts: This app is fairly useless, what with autocomplete email addresses and the duplicate contact list found in the Phone app. But let’s just accept that Apple wants it there, so it’s staying. How about adding a picture in list view? Scrolling through lists of text is not a good way to find anything quickly. And no, I don’t want to search; scrolling is more fun.
Maps: This is one area where Android really wipes the floor with iOS. 3D maps? Turn-by-turn GPS? Such things are mere dreams to us iPhone users, yet standard for our Google phone friends. Considering that Apple has hired map experts and absorbed at least one mapping software company, I’ll go ahead and predict an improved version this WWDC. They’d better have something to show for all that talent acquisition.
YouTube: Last year, YouTube released a very good web app, saying that the web was better than native apps anyways. Ouch Google, that hurts. But in this case, they were totally right. The web app has better video quality, a simpler and more intuitive UI, and a far more relevant icon. Where was the last place, other than an iOS springboard, that you saw YouTube represented by an old CRT television? Never. Either bring the native client to parity with the web app, or give up. Don’t stick iPhone users with an inferior native app when there’s a superior one online. Especially one they can’t get rid of.
App Store: The only problem I have with the iPhone App Store is that it continues to say “Buy” when you select an app you’ve already downloaded but previously deleted. It doesn’t cost more to re-download it, and the iPad’s App Store just says “Install.” Apple doesn’t even have to update the app for this to change, just the iTunes backend. Simple sloppiness and very misleading and scary phrasing for most people.
Clock: Quiz- what did the old click-wheel iPods do better than any iPhone? (other than play music and have tactile buttons). They let you play your music as an alarm! I couldn’t believe this was excluded when the iPhone was released, and I’m still incredulous. It can’t be that difficult, and numerous third-party alarms exist to do just that. It’s not terribly important, but it is a head-scratcher.
I don’t think it would be unreasonable to limit the alarm picker to 5-minute increments either. I have yet to meet anyone who sets an alarm for 7:03 AM exactly. Scrolling through the minute picker is needlessly tedious – just reduce it to 12 choices and save us the trouble. Oh, and a live icon would also be pretty magical.
Photos: The photos app does a very simple job rather well, but I crave more from a multi-touch interface. I’d prefer not to mess with the Photos app per se, but the iPhone is in need of an iPhoto. We’ve got iMovie and Garage Band (at least on the iPad), but a photo editor seems like a no-brainer at this point. What’s easier than cropping and resizing with multi-touch? The A4 and A5 can clearly handle some impressive graphics, so filters and retouching would be easy enough. Let’s hope Apple either adds some meat to the Photos app or, better yet, comes out with iPhoto for iPhone.
iPod: The iPhone is the only phone with an iPod built in; the commercials make this very clear. Unfortunately, it’s not all that great for listening to music. It’s impossible to alter albums or songs, but you can delete playlists. That’s not confusing at all. The biggest problem is podcasts though. Why can an internet device with full access to the iTunes store not update the podcasts you subscribe to? This is not the sort of detail-oriented thinking we expect from Apple.
Voice Memos: This is a good, simple, reliable app, with one tragic flaw. How did the icon change get past Steve Jobs? The app has a dark red color scheme, with a silver skeuomorphic microphone. So did the first icon, but it changed to yet another blue generic icon with iOS 4. Why? It simply makes no sense.
Compass: Last but not least, we come to the Compass. Never mind, it is least. Why do we need this? Put it in Maps or throw it on the App Store. This does not need to come included with the phone.
All the other apps seem more-or-less solid to me, but I think that’s enough for the devs at Apple to work on for now. A more streamlined and upgraded set of built-in apps would really make the iPhone a more attractive option. Along with upgrading them, why not allow them to be removed? Just include a copy in iTunes and there’s no danger of reinstallation problems. A lot of people never use the default apps, so why force them to hide the offending icons away in a folder? Surely there’s a way to accomplish this.
And that’s my lengthy wishlist for iOS 5. Of course, there are other things I’d like to see, like the rumored Nuance partner`ship, better notification support, iCloud, a better Game Center service, and a more useful lockscreen. But to me, iOS is less important than the apps that run on it. A quintessential information appliance, its true strength lies in its ability to “turn into” the app you’re using at any given time. It does so much, but the functionality is very rarely part of the underlying operating system. Improvements to the OS are certainly always welcome, but I also don’t want Apple to neglect the system apps that made the original iPhone an industry standard.
An interesting thing happened in Friday’s Ornithology lecture. I’m not talking about the physiology of bird vision, though that was enthralling as well. My professor, while discussing retinal rod and cone concentrations, compared the eye to a digital camera. To do this, he didn’t use any common camera brands like Canon or Nikon, but the iPhone. He then explained that, unlike the eye, megapixel count was not the best way to determine camera quality. As the prime example of unnecessary pixels, he mentioned “the new iPhone 5, which is supposed to be getting a 12 megapixel camera.”
I had never even heard this rumor. But I was more surprised that a man whose main interest lies in avian lekking behavior had actually cited a tech rumor. I’d cleaned out my RSS feed before class started, so I wondered where he’d found this one. Using my iPod, I quickly ran a Google search to find out. The earliest article I could find had only been posted an hour earlier. The lecture had been going for about 30 minutes, so he must have checked just before class started.
This is why the iPhone won’t fade into irrelevance, and why developers still prefer the app store. A professor who likely has more important things to do still finds time to read iPhone rumor sites. Despite his decidedly lackluster setup of a generic PC laptop running Vista, he’s still fascinated by the iPhone. It truly is a cultural standard by now, and the recognition and prestige associated with the iPhone is not likely to change anytime soon. You can’t buy that kind of brand power, and you certainly can’t achieve it by flooding the market with clones.